Did you know one of the most powerful forms of learning to grow your business is to attend seminars? That’s right. Seminars include both visual and audio forms of learning so you can easily immerse yourself in what you are learning.

As a business owner for the last 12 years I’ve attended dozens and dozens of seminars and while I can’t remember everything I was taught I still remember the important things that have helped my business grow by leaps and bounds.

If you run your own business, this is a wonderful place to network and get the word out about your company, as well as learn about others in your region that you may not have been aware of. Everyone that attends seminars usually leave with a few new friends, and having friends and/or contacts that are on the same wavelength as you are is extremely important to help you succeed.

Unlike the famous seminars you read about that travel the country and filling people with their RAH! RAH! RAH! chants and absolutely no plan of action. We focus on the plan of action. Let’s face it. Unless you have directions on where you’re going what does it matter if you’re excited and lost.

If you run your own business, this is a wonderful place to network and get the word out about your company, as well as learn about others in your region that you may not have been aware of. Everyone that attends seminars usually leave with a few new friends, and having friends and/or contacts that are on the same wavelength as you are is extremely important to help you succeed.

These seminars are some of the best places to make contacts with like-minded people, which can develop into fruitful business relationships or long lasting friendships. You will be surprised that the vast majority of people attending these seminars are quite affluent and highly successful individuals.

Seminars also give you in depth teaching and case studies. You will also benefit greatly from others at the seminar who are successful.

Also, these seminars usually include guest speakers and a few extra presenters, so you are very likely to learn about some new authors or some new courses that you were not aware of previously. You definitely leave a motivational seminar with a ton of new knowledge.

Also, these seminars usually include guest speakers and a few extra presenters, so you are very likely to learn about some new authors or some new courses that you were not aware of previously. You definitely leave a motivational seminar with a ton of new knowledge.

I encourage you to use attend seminars whether you are a startup or veteran business owner. For even more practical tips, I invite you to visit http://www.getnextlevelseminars.com

You should have this as your goal for your product or service. What information will help set the buying criteria in your favor? Data makes your information work harder, no matter what you sell. If you want to serve your buyer, then being a market expert not just a product expert means being more knowledgeable than your competitors.

In every case where I have personally run companies using these strategies or helped clients do the same, we have literally slaughtered our competitors. Even after they see what we are doing they cannot grasp it. Truly, building a core story or stadium pitch is working smarter not harder. The one who gives the market the most and best information will always slaughter the one who just wants to sell products or services. Here’s the key to choosing which data to include. Market data is way more motivational than product data. Most people think that a shoe is a shoe (product data), but when you learn that your feet connect to every organ in your body, that’s market data. It makes your choice of shoe much more important. So think about what market data is there that makes your products or services MUCH more important?

Two more examples of Educational Based Marketing I worked with another company that sold research aids to tax experts (accountants and lawyers). They were focused on product data: “Here’s our research aid and here’s what it does.” I got them to focus on market data: “The IRS now requires you to take these 22 steps in your research. These are steps you can’t possibly bill to the client, as no client will pay for all this. So what you can do instead is use our products. These products speed up this process.” Market data made the product data MUCH more important Here’s example two. I had a client that sold pictorial calendars that ranged from puppies to Pamela Anderson. We did some studies and found that, per square inch, bookstores were outselling massive retailers by 40% more volume.

I had another client that sold calendars ranging from Pam Anderson to puppies. We did studies and found that per square inch, bookstores were outselling large retailers by forty percent more volume. Here’s why: Bookstores were putting calendars right by the cash registers. So, if you are standing in line to check out you see a calendar on cars such as Mustangs.

Mass retailers were putting the calendars in the back by the stationary department. They weren’ t selling nearly as many calendars. By showing this date to more and more stores, this client increased sales 20% in a single year whereas they had not had an increase in sales for four years prior to using this market data to motivate better positioning of the calendars.