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Mitsuharu Misawa died in Hiroshima, Japan earlier this year less than a week before his 47th birthday. He was in a tag team match for his Pro Wrestling NOAH promotion with Go Shiozaki against Bison Smith and Akitoshi Saito. Saito hit a back suplex on Misawa, which appeared to knock him unconscious. Medical staff attempted to revive him in the ring, but when CPR failed he was taken to a hospital by ambulance. Initial reports in the Japanese media suggest that he was pronounced dead at the hospital, but a number of eyewitness accounts have speculated that he may have died in the ring.

The Columbus Blue Jackets learned a valuable lesson about NHL hockey on Friday night-it’s dangerous to ’sit on a lead’ and particularly against the defending Stanley Cup champion Pittsburgh Penguins. Down 3-1, Pittsburgh tied the game late in the third period as Ruslan Fedotenko and Alex Goligoski each lit the lamp with less than three minutes remaining. After a scoreless overtime period, Sidney Crosby scored the only goal of the shootout to give the Penguins an improbable 4-3 victory. It was the 9th win in ten games for Pittsburgh, who are a perfect 6-0-0 on the road. Columbus lost for the fifth time in six games.

The retirement and un-retirement of Brett Favre is becoming an annual rite of the NFL preseason, and this year is no different. A few months after retiring from football after playing last season with the New York Jets, The Gunslinger is back in the NFL with the Minnesota Vikings, who’ll pay Favre $12 million bucks if he’s on the opening day roster.

The kind of funds involved in the promotion of a business’ offerings is quite significant. People identify with a business when they are exposed to its brand repeatedly through appealing merchandise. Irrespective of the kind of marketing tools that an organization uses, the main aim always is to form a positive impression on potential customers. Lanyards are a great example of this.

BJ Penn entered his main event battle against welterweight kingpin Georges St. Pierre looking to become the first man in UFC history to simultaneously hold titles in two weight classes. GSP never gave him the chance to make history, as he stopped Penn after four increasingly dominant rounds to retain his belt with a TKO victory and make a compelling case for being the pound for pound best fighter in mixed martial arts.