What Separates The Top Earners From Online Losers – The Pre-Sell
The art of persuading your customers is what they want is called pre-selling. The subtle thought that they may lose out if they don’t buy your stuff. Whatever your
stuff happens to be.
One way to do this is to sell you. That’s right, before you even mention your product or service you can sell yourself through your writing style, audio, video, photo images and a host of other ways for the prospect to buy you.
You can also build anticipation and frenzied excitement through pre-selling as well. Imagine if someone told you they just received a check in the mail simply for living in the town that you live in and left it at that. Instinctively you would want to know all the details of how to get your check and would eagerly anticipate the rest of the story.
That’s why by mentioning a benefit which would instantly get your prospects attention but not revealing the solution will have your prospects eating out of your hand. When you finally reveal your product, your prospects will rush to purchase it because they have been anxiously awaiting the solution to their problem!
However, pre-selling is not just about unveiling your product bit by bit. In fact, that is only one of the many ways one can pre-sell. For example, you might run a weekly newsletter on the power of video marketing and coincidentally you have just written this great e-book called “Quick Video Marketing Traffic Formula”.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
When it’s all said and done, it’s about sharing something of value that keeps your visitors coming back and anticipating more. That something can be just about anything you have to sell. The key is it must help them solve a problem and they will purchase fro you over and over again.